U.S. trade with the European Union Essay Example | Topics and Well Written Essays - 1250 words

U.S. trade with the European Union - Essay Example Mercantilism is referred to as the first reasonable systematic body of thought devoted to international trade. The 20th century marked an era in which international trade boomed across the world. The United States was in the forefront of trade as this nation became the most powerful country in the world after the U.S. successfully won World War II. During that time a lot of European nations became allies of the United States. Trade between the United States and Europe increased substantially during this time. A major event that changed the course of history in Europe was the creation of the European Union and adoption of the Euro currency among member nations. The Euro was created a year before the turn of the century on January 1, 1999. This major event in the economic system of Europe positively impacted trade with the United States. The Euro solidified the economic position of many member nations that had weak currencies prior to the adoption of the Euro. The purpose of this paper is to discuss international trade between the United States and Europe. Importance of trade International trade is composed of the exports and imports a nation has with other countries. Exports can be defined as the amount of goods and services that a country sells to another nation, while imports are the amount of goods and services that a country buys.... The revenues generated from exports increase the amount of wealth of a country. The balance of trade between two nations is calculated by subtracting imports from exports. The desired outcome for a country is to have a positive trade balance with a trade partner. It is beneficial for a country such as the United States to have lots of trade partners. Having lots of trade partners is beneficial because it improves the opportunity of increasing exports and imports. Another good strategy for a country like the United States is to improve relations with another particular country in order to spur economic activity between both nations through the use of international trade. The United States and Europe during the last 14 years have increased their trade activity as a direct consequence of the creation of the European Union. Trade between the United States and Europe The United States and Europe are two of the biggest players in the international community. In the past trade between these two nations was scattered because many European nations had weak currencies and economic systems. All that changed in 1999 when the Euro was adopted as a common currency in Europe. Having a common currency simplified transactions. The table below shows the amount of exports and imports of the United States with Europe since 1997. Year Imports Exports Balance 1997 163272.5 181439.7 -18167.2 1998 170008.4 202873.7 -32865.3 1999 171833.7 224790.2 -52956.5 2000 187448 256766.2 -69318.2 2001 181528.7 253776.8 -72248.1 2002 163626.4 260865.5 -97239.1 2003 173062.6 284596.9 -111534 2004 191789.8 321430.9 -129641 2005 209928.4 355247.6 -145319 2006 242993.6 384007.5 -141014 2007 283068.9 407473.8 -124405 2008 324997.1 435203.4 -110206 2009 258061.6

Personal Management Skills Analysis

Personal Management Skills Analysis The term personal skill put forwarded to me something more than the active of certain characteristic for example communication, taking responsibility, being competent of working with others, decision making, negotiating and problem solving, because some others point of view is personal skill are related to a persons natural abilities Sally Dench (1997). I am personally disagreeing with this statement that I believe personal skill can be developed and built on. However, whatever it is my concern is not what I have to be exhibit good personal skills, rather than apprehend about recognizing my hidden personal skills, qualities, values and interests which will assist me to towards achieving goals and appropriate work contexts related to skills that I have already acquired in the past A Level, O Level and last two years that I have been acquired along with BA (Hons) Degree. I have attached all of my entire transcripts in the back page as evidence that I have achieved all those skills through my entire education. Some of the subjects that I did very well shown in table: Personal Traits and Characteristics: To recognize my characteristics I have done several personality test and psychometric tests such as MBTI (Myers-Briggs Type Indicator), Belbins test, Juhari Window, the Enneagram personality test, Critical Thinking Test (66%), Blanchard Leadership score test (Supporting), Holland Codes and Honey Mumford learning style; some important and leading traits and characteristics are: Personal Audit: Skills Qualities Interest Values Accomplished Management Skill Classified Research Skill Installed Technical Skill Influenced Communication Skill Willing Helpful Friendly Responsible Cricket Sport Listening Music Independence Work Alone Work Overpressure (However, taken as Influenced, helpful, and hardworking) I do consider all the tests that I have done it has made me known about my actual characteristics also I believe on the outcome because the evidence can be, when I was doing MBTI test I came up with same personality traits as the outcome of Juhari Window and Holland Codes. Values and Qualities: According to my personal audit, my values are mainly concerned Independence, Friendship, Work alone, and work in under pressure. My qualities that I precedence are Willingness, helpful to others, responsive, and friendly. Those qualities and behaviour that I have identified are fairly exists with my general shapes and nature of my personal behaviour. However, according to my values and qualities in the current Phase of my life I would put myself in the social stage of Maslows Hierarchy, consequently according to Holland codes test has also evaluated same traits that my social skills is highly priorities. http://thefreeman.net/journal/wp-content/uploads/2010/06/maslows_hierarchy_of_needs2.png Figure : Maslows Hierarchy of Needs Source: http://www.abraham-maslow.com/m_motivation/Hierarchy_of_Needs.asp SWOT Analysis: Though I have been illustrating and give reasoning about those personality traits, values and quality with agreeing different tests that carried out, but still question remain in a way that which characteristics, values and qualities can be justify highly important for me? In what way may assured those test result wasnt consequences each other? However to rationalized, Strengths, Weaknesses and substantiate all the characteristics, values and qualities more closely I have conducted a 360* feedback reports with taking reaction from myself and others who have been experienced me since Childhood (family members). Feedback questionnaire and report have attached as evidence. Figure : 360* Feedback (concept from Yukl, G and Lepsinger, R. -1995) Myself: Md Abdul Hai Haroon: Hossain Ahmed Suman Hence, the feedback has identified there are some dissimilarities between my point of views and others. For example, everyone agreed with me that I am introvert, helpful, friendly, shy characteristics, have research skill, IT Skill, activist learner, co-ordinator, and performed in overpressure; unlikely was social, Judging mind (critical thinking), have influenced communication skill, and willing. Though all those characteristics, skill, values and quality was evaluated by different tests in a highest priorities, but according to feedback at least five options havent matched. Therefore, the SWOT analysis has carried out (evidence attached) on the basis on build up creative, matching and converting strategies to take advantage of strengths, utilize and exploit from each opportunity, and capitalizing my strength to contain the weaknesses towards to come across my career goals and aspirations. For example one of my highly ranked weakness is I am introvert, thus I need to improve in rela tion to be creative, out of box thinking, long term friendship, and flexible. One of my opportunities is IT skill that I need to use it towards my carrier in a way to surpass my performance. Personal Aspirations Review: Complete my degree and pursue my master in research methods in psychology Highest Need: Self-Actualization Attain my aspiration being a successful researcher Highest Need: Self-ActualizationOccupational or carrier aspiration consign to individuals wish for future employment. Alois Stutzer (2003) describe in the journal of role of income aspirations in individual happiness as peoples individual aspirations are related to two consumptions are income aspirations and individual happiness aspirations. To me the personal aspiration has always been cornerstone of my future to be researcher basis on my personal interest. However, my personal aspirations are as follows: Attain my aspiration being a successful researcher Figure : My Personal Aspirations The achievement that I have done already so far: Carrying on undergraduate degree in business management course with having excellent result towards to achieve my aspiration in research carrier adjust. I have critical thinking knowledge and IT Skill to present information visually and word processing, effective writing skill, for conducting interview often require gracious skills which can evidence that I have inspiring and recognition teachers feedback and tests that I have done. Figure : Strategies to achieve my aspiration After assessing various management tools, tests and models (force field analysis, PEST and SWOT and profit and loss account) as look upon in job specific requirement I need to be carry on more education qualifications. As shown in figure 2 that my current skills and being a researcher require skill almost match. The possible external forces also could affect my career plan shown in figure 5. Figure : PEST Analysis in my Career Planning Labour Market Review: Opportunity for skill use refers to in both level to which a job allows existing skill and develops new ones. It is quit irrelevant that job seeking in researcher occupational level in young age, but job available, opportunity and requirement in the research field is significant to analyse in current situation. Graduate labour market is becoming more and more diverse and scrappy, even job are also becoming more demandable. In central economic survey (CEPR, see CSU, 2000) found that approximately, 30% of the UK graduate were unemployed in 1986 to 1997. Hence, the desire motivation and determination to stick on my career aspiration is necessary. Figure : Threshold Model Available at: http://www.call-center.net/motivating-agents.pdf However, the factors influence in labour market analysed by PESTELE and SWOT attached in portfolio. In CIPD surveys predict that average 67% organizations expect to make vacant in next and within that 71% are private sector. In 2010 14% of organization plan to recruit school level aged 16, 28% again school level aged 18, and less than half 47% intend to recruit graduates. However, there is huge job market for graduates which may advantage according to aspiration. Figure : Graduate Skill Levels over the past five Years Available at: http://www.cipd.co.uk/default.cipd Opportunity for Researcher Career Prospect: In the journal of graduate employment and underemployment find out that opportunity for skill use and career knowledge amongst current business graduates in rating significantly higher for suitable employed rather than underemployed in relation to those who have five intellectual skills such as critical analysis, research methods, business solving skill, application to new situation, and reflection; furthermore, written communication, literacy, and IT capability were 69% higher opportunity possibility in labour market. However, in this investigation I can hope the career I have chosen there is flourishing future room have been pending. Figure : Appropriate employed vs. underemployed graduates as function of skill requirements of jobs And yet, as a evidence for job availability, wages and requirement in Researcher occupation have been attached in portfolio. Discussion of Aligning between skills/ Aspirations/ current labour market opportunity: However, the identified current skills, characteristics, values and qualities that I have already and required to successful researcher do match to me. For example I have already critical thinking skill; IT skill; I am judging minded, perseverance intellectual curiosity (willing), communication skill, and open mindedness (friendly). The necessitate characteristics, skills, values and qualities are creative, should be able to work as a co-ordinator of a team and to get direction, highly motivated individual, persuade communication skill, judging minded, intellectual curiosity, perseverance, honesty, Open-mindedness, IT Skill to present information visually and word processing, effective writing skill, for conducting interview often require gracious skills. Thus, the shortages I found between required skills for to be successful researcher and current skill that I have already is lack of writing skill, creativity, and Trust Honesty which unknown me and others. However, after completi ng my degree I will improve my lacking to achieve in this respective field I would take change additional options like education, training, voluntary work and self-employment. Shortages: Writing skill, Creativity, Intellectual Curiosity, Trust Honesty, Choice selection Figure : Personal Aspiration and shortages Farmer (1997) characterizes career aspirations as one of three aspects: career and achievement motivation, mastery motivation and career commitment that influence a persons determination and achievement in a career. As I already mentioned to aspiring become researcher its my personal determination and achievement oriented, therefore, to getting position in existing labour market my concern is not to highly demandable and highly turnover wages incentive, rather than finding a position in way to experience and amplifying my knowledge. Current worldwide stress in business and public service, intensifying organizational flexibilities, and job complexity pushing labour market to become competitive vulnerable for job seeker. During the current decades the labour markets have been at the heart of a nexus of three economic progressions: de-industrialization, reorganization of production, and conditions of employment. However, the changing environment has led to companies requiring highly skills, less turnover and relevant qualification are fundamental important. Lazear and Oyer (2004) demonstrated that there are two kinds of smoothness in modern labour markets ex ante and ex post. The ex post labour fluidity refer to internal labour market which mean worker are hired into ports-of-entry and senior level place are filled from within. Ex ante fluidity consign to the flexibility of labour markets for workers at the beginning of a carrier. However, in this circumstances my concern will be searching job in the ex ante fluidi ty consign labour markets. Furthermore, also reason behind to choose and suitable for me to flexibility labour market because the future of the external labour market, firm that hire internally and wages movement will be consistent, shown in figure 10. Figure : Identification of labour market fluidity (Lazear, E.P. and Oyer, O.- 2004) Personal Action Plan: I have summarized my personal action plan to achieve my aspiration in the table format to become a valued Researcher within next 7-10 years time.

Variation in the Punishment of Hate Crimes Essay -- Law Legal Crime Re

Variation in the Punishment of Hate Crimes Love Thy Neighbor. We have all been taught, if not have heard these same words. There are two opposite words in the dictionary with two opposite meanings. Love is defined as to have a deep, tender, ineffable feeling of affection and solicitude toward a person, and on the other side Hate is told as to feel hostility or animosity toward a person or thing. With this, hate crimes can be murder or assault, or racially or religiously motivated. In the following cases you will see that hate crimes take many different forms and there exists a wide variation among states in the specifics of their laws.   Ã‚  Ã‚  Ã‚  Ã‚  In the Mississippi Code punishment for Hate Crimes are noted in 99-19-301 through 99-19-307. In order to impose an enhanced penalty under the provision of 99-19-301 through 99-19-307, the jury must find beyond a reasonable doubt: that the defendant knew that the victim was within the class delineated; and that the defendant had specific intent to commit the offense because the victim was within the class delineated. As subsection two of the hate-crimes statute indicates, in order for the felony enhancement to apply, a person must commit an underlying misdemeanor â€Å"primary offense.† Primary offenses under the statute include assault, property destruction, criminal trespass, and any misdemeanor offense against public order and decency. According to the Mississippi crime and punishment graph, hate crimes that are any felony or misdemeanor act racially motivated may double in sentence.   Ã‚  Ã‚  Ã‚  Ã‚  Beckwith v. State, Medgar Evers, a black civil rights activist and leader in the turbulent 1950s-1960s civil rights struggles, was murdered at his home in Jackson January 12, 1963. Byron De La Beckwith, a vocal prosegregationist and white supremacist in this State, was arrested June 23rd and indicted for Evers’ murder at the July, 1963, term of the grand jury of Hinds County. He stood trial in February, 1964, and following a hung jury, a mistrial was ordered by the circuit judge February 7. He again stood trial in April, and following another hung jury, the circuit judge declared a mistrial April 17, 1964. Until his second trial, Beckwith had been incarcerated without bail. Following his second trial Beckwith was released on $10,000 bail. He ran a markedly unsuccessful election and his successor on March 10, 1969, moved court t... ... duty, the criminal justice community must have adequate information about the nature and prevalence of hate crimes.† The Statistics shoe that the top two places for hate crimes to take place are in the street/alley and at a residence. In a 2002 statistic Mississippi was shown to have four total offenses, two in aggravated assault and two in intimidation. Mississippi standards are that the punishment may be doubled in any felony or misdemeanor act racially motivated. My opinion may be that any act resulting in death from a hate crime act should be sentenced to life to death in prison. Hate crimes can be murder or assault, or racially or religiously motivated. These cases prove the difference the people and the crime committed. â€Å"Erase the Hate.† Works Cited Ward v. Utah, March 10, 2003, 321 F. 3d 1263 Beckwith v. State, December 22, 1997, 707 So. 2d 547 James Bryd Jr., Berry v. State, July 27, 2001, Tex. App. – Beaumont, 2001. Not reported in S.W. 3d. State v. Ladue, July 01, 1993, 631 A. 2d 236 http://dir.yahoo.com/Society_and_Culture/Crime/Types_of_Crime/Hate_Crimes/ http://www.fbi.gov/ucr/hatecrime2002.pdf http://www.cnn.com/US/9904/05/gay.attack.trail.02/

Nationalism and State Hood in Europe After Ww1 Essay

To what extent did WWI change (or not change) European ideas about statehood and nationalism? Sources suggest that Europe’s ideas towards statehood and nationalism changed throughout and after WW1, I personally agree with this statement. Nationalism is defined as loyalty or devotion to ones country followed by the belief that nations will benefit from acting independently rather than collectively, emphasizing national rather than international goals. There was a large impact on Europe post WW1 and this term â€Å"nationalism† had a lot to do with the situation. It was also often, the belief that an ethnic group has a right to statehood, or that citizenship in a state should be limited to one ethnic group, this belief was also greatly impacted by the enlightenment of WW1. After a Period that saw great rise to the idea of nationalism throughout Europe, the time that came after the war brought vast change and meaning to how nations were described. May 7th 1919, German foreign minister Ulrich von Brockdorff-Rantzua arrived at meeting know as the delegation of diplomats. It was held in one of the grand rooms within Versailles palace, which is located just outside of Paris. The aim of this meeting was to negotiate between all of the allied powers ( France, Japan, Italy, Britain and United States). Because the allied powers felt strongly that they had won , they now believed that Germany and Austria hungry were to blame to for the original outbreak of the war. Although the Germans believed that this armistice to stop the war was really only a truce†¦ there concerns were ignored. The explanation of what caused the war is truly more complex than just putting sole blame on Austria hungry and Germany. The foundations that eventually lead to the out break of WW1 which also became know as the Great War, had started 5 years in the past. National competition was fast becoming the key characteristic of the age , because of the development in powerful and industrialized armed states a there grew a strong sense of the need to defend, due to imperial interests. Previously in the 19th Century the states had cooperated together aiming to keep the peace, rulers of the time strongly disagreed with conflict. But as the time came to merge into the 20th century modern political movements were coming forward, many of which were based around a nationalist outlook. People began to move away from the old regimes. Many people were now eager for autonomy, throughout the southern and eastern sides of Europe there existed a mix of nationalities under the rule of imperial Prussian, Aus trian or Russian rule, these political ways then led to a push for national self-determination. The drive for revolution and change is shown in Lenin’s work particularly in quote 5) â€Å"The greater will be the number of people of the woking class and of the other classes of society who will be able to join the movement and perform active work in it.† Another major event that triggered Austria into declaring war was the assassination of Archduke Franz Ferdinand along with his wife. The assassination was carried out by a young terrorist, Gavrilo Princip. The austrian authorities were infuriated over the attack and demanded that Serbia accept Austrian interference in the murder investigation, as they blamed Serbia as the felt they had encouraged the black hand society. Due to the fact that the Serbs only accepted segments of the ultimatum they triggered Austria’s declaration of war. War was not the original intention for the other European Powers in 1914 but Fear can lead people to do a lot of things, there was also an idea that Armaments caused war but this was not the case, they did contribute to a sense of fast growing instability though and lessened the capacity of states so that they were able to restrain the military if/when crisis signaled. During 1914 Austria was prepared to go to war against Serbia, for the reason described above but before they were able to do this they needed the complete support of Germany, Their Ally and the cease of any possible threat from Russia. Austria achieved support from Berlin although Russia feared that Austria would use this crisis to take control of Slavic Balkans and therefore stall russian imperial ambitions, due to this Russia chose to back Serbia and began to mobilize, this then triggered a domino effect. In Berlin it was felt that Russia’s mobilization was encouraged by the British and French, the German military then prepared to attack France, whom Britain sided with. All the major powers of Europe were at war by the 4th of August 1914. Both sides suffered losses unimaginable before 1914 this was due to the introduction of new Weaponry such as machine guns. The cost of WW1 in terms of human losses were enormous more than 9 million soldiers were killed and millions of other s were permanently injured. The â€Å"war guilt clause† was signed by German Delegation under protest on June the 28 of 1919. The Germans believed that the conditions that were imposed upon them were harsh. The end of the war also transformed the political geography of Europe and the middle east. After the rise and fall of the Russian empire the German Austrian and ottoman turkish empires also ceased to exist. These were all replaced by new smaller states. The former turkish provinces in Iraq, Syria Lebanon and Palestine were handed over as mandates to Britain and France. This is further explained int he treaty of Versailles article 22 â€Å" certain communities formally belonging to the turkish empire have reached a stage of development where their existence as independent nations can be provisionally recognized subject to the rendering of administrative advice and assistance by a mandatory ie: western power† The Former Imperial Territories in Europe which were held by Russia, Austria and Germany all became independent national states. This further pushed the idea that people of Europe should be allowed national â€Å"self determination†. This is also stated in Article 22 of the covenant of the league of nations â€Å" the best method of giving practical effect to this principle is that the tutelage of such peoples should be entrusted to advanced nations who by reason of their resource s their experience or their geographical position can best undertake this responsibility†. Different aspects of the war strengthened nationalism, such as some of the ideas that have been explored above whereas others weakened nationalism. Examples of ideas that weakened nationalism can been seen throughout the novel all quiet on the western front, in the quote â€Å" on the body of the little recruit with the wound that is so much too big for his hip; it falls on kemmerichs grave, it falls in our hearts† the somber tone used in this quotes reflects the emotion and pointlessness felt towards fighting in WW1, for the soldiers it was a time of great despair, all quiet on the western front is a honest and open writing about the emotion and mentality of the soldiers during WW1. Another example of a piece that gives a somewhat derogatory effect towards nationalism is Dulce et decorum Est. â€Å"the old lie, Dulce et decorum est pro patria mori† this further expresses the terrors of war, and how through propaganda nationalism was reinforced as a glorious battle rather than a treacherous war. Overall It can be decided that European ideas about statehood and nationalism were changed after WW1, on a large and extensive scale. By looking at the numerous example and sources shown above we can conclude that events throughout WW1 lead to changes both in the economy and social structure of Europe.

Marketing Explanation Essay

Background of marketing: Starting In the 1920’s it was the production era. A product was thought to be good if it was bought by a customer. Producers could only sell what they could produce. From the 1950’s marketing was shown in a sales era. Customers didn’t buy anything unless they needed it. Communication and persuading customers to buy your good was now stronger then it was so some companies goods were better than others. From the 1960s onwards most markets have become saturated (the size of the market remains the same). This means that there is now intense competition for customers. The sophistication of marketing management has therefore developed into what we now see in a modern marketing department. Marketers are involved at a strategic level within the organisation and therefore inform an organisation about what should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers. Modern marketers research markets and consumers. They attempt to understand consumer needs (and potential needs) and allocate organisational resources appropriately to meet these needs. Modern marketers are particularly interested in brands. They are also increasingly interested in ensuring that employees understand marketing, i.e. that everyone within the organisation involves themselves with marketing activities. Started from the 1990’s organisation had to start considering what customers actually want and had to form relationships to create ‘loyal customers’. Function of marketing: â€Å"The function of marketing is to encompass the whole process of deciding which product and services the customer will want and how will they be delivered to the customer†. (Travel & Tourism book 1, Page 112) What are the aims of marketing? * Meet customers’ needs * Know the competition * Manage any threats * Research customers need * Know the market Marketing Mix: The marketing mix describes the key elements that an organisation uses to inform and persuade and meet the customers’ needs using the 4 P’s. The 4 P’s are: * Product * Price * Place * Promotion Product: â€Å"a product is anything that is offered to the marketplace that can satisfy a customer’s perceived need† (Eric Davies, Successful marketing book, 2012, page 78) Price: How much the product is being sold to the customer for? Place: The place of marketing focus of how the product is contributed to the customers and where it is being stored. Promotion: who the product is being sold to (target audience) Marketing Segmentation: marketing segmentation is the way how the target market is divided into different sectors that are a best fit for them. The 4 groups are: * Demographic * Social-economic * Geographical * Psychograph Demographic segmentation: â€Å"Gender, age, income, housing type, and education level are common demographic variables.† (http://www.decisionanalyst.com) Social-economic segmentation: Mainly split you’re through your personality. The main groups are consumer attitudes, values, behaviours, emotions, perceptions, beliefs, and interests. Geographical segmentation: This is based on where you live e.g. post code Psychographic segmentation: â€Å"This is perhaps the most common form of market segmentation, wherein companies segment the market by attacking a restricted geographic area. For example, corporations may choose to market their brands in certain countries, but not in others.† (http://www.decisionanalyst.com) E-marketing: The process of using digital technology to market products and services. Company ethos: Values and beliefs that define the company, normally expressed in vision & mission statements. Virgin Atlantic Mission Statement: â€Å"Safety, security and consistent delivery of the basics are the foundation of everything we do.† â€Å"The success of our three year strategy requires us to build on these foundations by focusing on the business and leisure markets and driving efficiency and effectiveness.† (http://www.virgin-atlantic.com) Ryanair Mission Statement: Ryanair will become Europe’s most profitable lowest cost airline by rolling out our proven ‘low-fare-no-frills’ service in all markets in which we operate, to the benefit of our passengers, people and shareholders. Ryanair’s objective is to firmly establish itself as Europe’s leading low-faresscheduled passenger airline through continued improvements and expandedofferings of its low-fare service.’ Ryanair’s goal is to provide a no frills service with low fares designed to stimulate demand. (http://www.scribd.com) Consumer protection: Rules & legislations that protect customers from many bad problems e.g. fraud, flight delay. There are 3 Main act that cover consumers. They are: * The Consumer Act 1987 * Data Protection Act 1998 * The Unfair In Consumer Contract Regulations 1999 The Consumer Act 1987: An Act to make provision with respect to the liability of persons for damage caused by defective products; to consolidate with amendments the Consumer Safety Act 1978 and the Consumer Safety (Amendment) Act 1986; to make provision with respect to the giving of price indications; to amend Part I of the Health and Safety at Work etc. Act 1974 and sections 31 and 80 of the Explosives Act 1875; to repeal the Trade Descriptions Act 1972 and the Fabrics (Misdescription) Act 1913; and for connected purposes. (http://www.legislation.gov.uk, 15th May 1987) So if there was an item on the plane that says its 69p but its scanned as 80p you have a right to purchase it for 69p. Data Protection Act 1998: The Data Protection Act (DPA) gives individuals the right to know what information is held about them, and provides a framework to ensure that personal information is handled properly. (http://www.admin.ox.ac.uk) The Unfair In Consumer Contract Regulations 1999: The Unfair Terms in Consumer Contracts Regulations 1999 (SI 1999 No 2083) (the Regulations) recognize that, in many circumstances, consumers have no power or influence over the details of the terms which they are asked to agree to when entering into consumer contracts. The purpose of the Regulations is to set a framework within which firms must work when drawing up their contact terms and conditions, and appoints certain third parties (known as â€Å"Qualifying Bodies†) who are authorized to challenge firms when they think a particular term is unfair. (http://www.cml.org.uk) Standards of practice: The advertising standards authority is an independent body set up to police the rules for advertising, sales, promotion and direct marketing. The system is aiming to protect consumers and maintain the integrity or marketing communications. P.E.S.T: P.E.S.T stands for: * P- political * E- economic * S- sociocultural * T- technological Travel & tourism organisations have to be aware of the external factors that affect or influence their business. Political factors: Some political factors that would affect an organisation are: * Changes of government * Increase in tax * Security law Economical: Some economic factors that would affect an organisation are: * Recession * Exchange rates * Unemployment Socio-cultural: Some socio-cultural factors that would affect an organisation are: * More tourists * Income/trends Technological: Some technological factors that would affect an organisation are: *New technology * Websites * IT References: 1. (www.cim.co.uk) 2. http://www.atkinsmarketingsolutions.com/wp/2011/04/07/dr-philip-kotler-defines-marketing/ Friday, 16 November 2012 3. (Eric Davies, Successful marketing book, 2012, page 8) 4. (Travel & Tourism book 1, Page 112) 5. (Eric Davies, Successful marketing book, 2012, page 78) 6. (http://www.decisionanalyst.com/publ_art/marketsegmentation.dai) 7. (http://www.decisionanalyst.com/publ_art/marketsegmentation.dai) 8. (http://www.virgin-atlantic.com/en/gb/allaboutus/missionstatement/index.jsp) 9. (http://www.scribd.com/doc/80225985/Marketing-Plan-for-Ryanair) 10. (http://www.legislation.gov.uk/ukpga/1987/43,15th May 1987) 11. (http://www.admin.ox.ac.uk/dataprotection/)

Symbolism in Lord of the Flies Essays

Symbolism in Lord of the Flies Essays Symbolism in Lord of the Flies Essay Symbolism in Lord of the Flies Essay Essay Topic: Lord Of the Flies Symbolism has always been the main theme authors portray in their novels and stories. In this dramatic novel, â€Å"The Lord of the Flies, William Golding displays his controversial ideas of society using many literary devices that play important roles throughout the development of his novel. Above all this literary devices, the reader sees that symbolism is the most outstanding in the different chapters of Golding’s melodramatic novel. The author brings out symbolism in chapter 10, â€Å"The Shell and the Glasses,† through three important things: the death of Simon, the shell and Piggy’s glasses. Death is a present reality in Golding’s novel, â€Å"The Lord of the Flies,† starting when one of the littluns die, after the first attempt to make fire in order to be rescued. The relationship between this group of boys and death is well developed by the author, and it helps him express the mental, spiritual and social weaknesses of human nature showing the reader the results of evil in humanity. The death of the boy with the mulberry-colored birthmark, Simon and Piggy’s death and also the attempt to kill Ralph are the most important incidents that William Golding uses to portray the degradation of these boys living in an island without law and justice. In chapter 9, â€Å"..,† the author brings out a crucial incident, and is probably one of the most important events in Golding’s novel. When it seems that Simon discover that the beast is not something to be afraid of, instead is a death pilot that is lying at top of the mountain. He decides to tel l the boys what he just discover to liberate them from the beast that is just part of their imagination. There is a religious symbolism that the reader can take from this situation. Simon represents Jesus Christ without sweat, when he comes to the boys bringing good news, like the son of God, who brings hope and freedom to a malicious and selfish world. But instead of receiving his offer,je Piggy’s glasses symbolize many things in this novel such as the boys firestarter as well as thoughtfulness. The glasses were used to start the signal fire which would hopefully catch the at

Police Powers of Control of Public Assemblies The WritePass Journal

Police Powers of Control of Public Assemblies Police Powers of Control of Public Assemblies Part1: Annotated Bibliography                             Part2: Police Powers of Control of Public AssembliesRelated [POLICE POWERS: BIBLIOGRAPHY] (a) you are required to complete a (part annotated) bibliography on the topic â€Å"Police Powers of Control of Public Assemblies† (annotated): you should describe the relevance of the contents of the materials you find and comment upon them).                                                                                                                                       (b) You must write a paragraph on Police Powers of Control of Public Assemblies which contains: one properly referenced quotation, one properly referenced paraphrase of material from one of your identified sources and one sentence of your own composition. Part1: Annotated Bibliography (a) You should identify and properly reference (to exact OSCOLA protocols) eight books – three of which should be annotated. AW Bradley and KD Ewing: Constitutional and Administrative Law (14th edition, Pearson Education 2007) This is the 14th edition of Bradley and Ewing’s authoritative work and deals with the unwritten constitution of the UK and the intricacies of administrative law in great detail. The authors deal with police powers and public assemblies in chapter 24 which includes discussion of the Human Rights Act. They point out that the influence of Human Rights in this area will not change the course of police powers but rather act as a means to prevent their further growth since 9/11. Hilaire Barnett: Constitutional and Administrative Law (7th edition, Routledge Cavendish 2008) This book is the 7th edition of another authoritative work on constitutional and administrative law in the United Kingdom. The author approaches the subject of police control and public assemblies in the second half of the book. Albert V.Dicey: Introduction to the Study of the Law of the Constitution (8th edition, Liberty Fund Inc 1982) A.V. Dicey was the foremost British constitutional jurist of his day. For Dicey, there was no specific right of freedom of assembly or association – it was a by-product of the freedom of the individual to do as they wished so far as it was not prohibited by law.   Dicey recognised, therefore, that there were limitations to an individuals’ freedom of assembly, but these were â€Å"grounded on the absolute necessity for preserving the King’s peace† (at p.174). Paul Craig: Administrative Law (6th edition, Sweet Maxwell 2008) Ewing, KD and Gearty, CA: The Struggle for Civil Liberties: Political Freedom and the Rule of Law in Britain (Oxford University Press 2001)    Helen Fenwick: Civil Liberties and Human Rights (3rd edition, Routledge-Cavendish 2002)       Richard Stone: Textbook on Civil Liberties and Human Rights (8th edition, Oxford University Press 2010) David Williams: Keeping the Peace: The Police and Public Order (1st edition, Hutchinson 1967) (b) You should identify and properly reference (to exact OSCOLA protocols) five journal articles three of which should be annotated. Neil Parpworth, ‘Public Assemblies and the Statutory Power to Impose Conditions’ in Justice of the Peace Local Government Law [2000] 164 (20), 376-378    This journal article examines the police powers to impose conditions on public processions and assemblies under the Public Order Act. The article is a case comment on Broadwith v Chief Constable of Thames Valley [2000] Crim.L.R.924 (DC) which concerned s.14(5) and whether a protestor was bound by a Police direction for a prior assembly he had not participated in. Gabrielle Moore, ‘Policing Protest’ in Criminal Law Justice Weekly [2011] 175 (1/2), 12 This journal article argues that individuals are being denied their right to protest with misapplication of the Public Order Act 1986 s.14 (which gives police officers the authority to impose conditions on individuals if they are of the opinion that criminal acts may result from an assembly). Sally Ramage, ‘The Right to Protest: Should Police Charge Demonstrators a Fee?’ in Criminal Lawyer [2009] 192, 1-3 This article looked at the issue of policing for the group of 20 economic summit in London on 1st April 2009 in London and considers the police tactics of â€Å"kettling† and whether this constitutes a deprivation of protestors civil liberties. Michael Connolly, ‘Freedom of Assembly, Freedom of the Person: Advance Notice Imposing Conditions on Public Assembly’ in Journal of Civil Liberties [2000] 5(2), 223-230    G.T Williams, ‘Processions, Assemblies and the Freedom of the Individual’ in Criminal Law Review [1987] March 167-179 (c) You should identify and properly reference (to exact OSCOLA protocols) twenty cases – the most recent of which should be annotated. 1.Carter v Crown Prosecution Service [2009] EWHC 2197 (Admin); [2010] 4 All E.R. 990; This case concerned s.30 of the Anti-Social Behaviour Act 2003 where a police officer with the rank of at least Superintendent has reasonable grounds to believe that members of the public have been intimidate, harassed, alarmed or distressed as a result of the behaviour of two or more members of the public in an area where anti-social behaviour is a problem then authorisation may be given for police officers in uniform to have extra powers. The facts of the case are that in August 2008 the appellant was with a group of other youths who were causing a public nuisance and behaving unacceptably. They were warned by a police patrol not to do so in accordance with a â€Å"dispersal order† but the group, after initially complying, got back together and flouted the order and the appellant was arrested and charged. The case at first instance was decided against the defendants: the magistrates had misinterpreted the legislation and thought that oral evidence of the â€Å"dispersal ord er† equated to authorisation under the 2003 Act. The appellate court overturned the conviction for lack of evidence of authorisation under s.30. 2.Kay v Commissioner of Police of the Metropolis [2008] UKHL 69; [2008] 1 W.L.R. 2723; 3.R. (on the application of Laporte) v Chief Constable of Gloucestershire [2006] UKHL 55; [2007] 2 A.C. 105; [2007] 2 W.L.R. 46; 4.R. (on the application of Singh) v Chief Constable of the West Midlands [2005] EWHC 2840 (Admin); [2006] Po. L.R. 1; 5.R. (on the application of W) v Commissioner of Police of the Metropolis [2006] EWCA Civ 458; [2007] Q.B. 399; [2006] 6.University of Oxford v Broughton [2006] EWHC 1233 (Admin); (2006) 103(25) L.S.G. 28 (QBD (Admin)) 7.Austin v Commissioner of Police of the Metropolis [2007] EWCA Civ 989; [2008] Q.B. 660;))   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   8. Brogan v United Kingdom (1988) 11 EHRR 117 9. Brown v Stott [2003] 1 AC 681; [2001] 2 WLR 817; [2001] 2 All ER 97, PC 10. Chief Constable of Cleveland Police v McGrogan [2002] EWCA Civ 86; [2002] 1 FLR 707 11. De Jong, Baljet and Van den Brink  v The Netherlands (1984) 8 EHRR 20 12. Guzzardi v Italy (1980) 3 EHRR 333 13. McQuade v Chief Constable Humberside Police [2001] EWCA Civ 1330; [2002] 1 WLR 1347 A 14. McVeigh, ONeill and Evans v United Kingdom (1981) 5 EHRR 71 15. Maguire v Chief Constable of Cumbria Constabulary [2001] EWCA Civ 619, CA 16. Osman v United Kingdom (1998) 29 EHRR 245 17. R v Jones (Margaret) [2006] UKHL 16; [2007] 1 AC 136; [2006] 2 WLR 772; 18. R v Kamara [1974] AC 104; [1973] 3 WLR 198; [1973] 2 All ER 1242, HL(E) 19. Thomas v Sawkins [1935] 2 KB 249 20. Duncan v Jones [1936] 1 KB 218                              Part2: Police Powers of Control of Public Assemblies The control of public assemblies is becoming an ever more contentious issue in light of recent protests against the Coalition Government and their unpopular austerity measures. The Human Rights Act is beginning to filter into our system of protest and assembly but it cannot yet be said to be presenting a challenge to laws which have long held sway[1]. As Bradley and Ewing observe: â€Å"The same vigorous approach to freedom of assembly has not always been adopted in other cases – such as those involving noisy anti-globalisation or angry anti-war protestors. In these cases Convention rights have yielded to other concerns, notably the need to maintain public order under common law rules created long before the enactment of the Human Rights Act 1998†[2]. The student protests of 2010 were another recent example of kettling and the inability of the human rights act to stop the police using excessive force on public demonstrations. [1] AW Bradley and KD Ewing: Constitutional and Administrative Law (14th edition, Pearson Education 2007) at p.598 [2] Ibid at p.598

15 Hilarious Pranks to Pull on College Friends

15 Hilarious Pranks to Pull on College Friends Oh Lord, there are so many hilarious pranks to pull on college friends. Listen, if you’re looking for prank ideas and don’t want to get sucked into hours of prank videos, this article is for you. Here are 15 that you can always count on, as long as they go off without a hitch and are executed safely. #1 Tape the Contents of Their Trash to Their Door Make a statement. You can find out a fair amount about a person by exposing their trash. Go into their room, especially if they’re super-messy and tape everything (within reason of course) that’s trash onto their door and let them know it’s time to clean up! #2 Fill Their Dorm Room with Popcorn This is a cheap and easy trick. Making it goes really quick and you can easily fill an entire dorm room with only about 8 or 9 bags which cost maybe $2 each. Transporting it is easy as well†¦.industrial-sized trash bags. The trick is that ideally you should be able to leave the room through the window so you can make the popcorn 5 feet tall (or more)! #3 Put a Dead Thing in Their Cereal No, not a real dead thing, but a realistic looking one. It’s not over-the-top but it works (especially on girls) you could either big a furry spider in there of substantial size, a small snake, or perhaps even a rate. #4 Change Their Computer Log-In Sounds This is truly legendary. If you can get their log in information, or get into the computer while they’re away change the log-in sound to something crazy. Anything from a full-on gun fight to a ground shaking explosion with screams of terror. Then, turn their sound system up super-loud (not so loud you blow speakers) so that the next time they expect to hear some pleasant sound suddenly they’re under siege and could potential crap themselves. #5 The Almighty Soda Bomb Mentos are pretty old. But, what you do is put a tiny hole through one, latch it onto a string and then drop it into a big bottle of soda and close the cap tightly. Simply put it back in the fridge and wait. The next person who opens that will be bombarded with fizz and syrup unlike anything they’ve ever experienced before. #6 Butter Tiles Again, cheap and easy but effective. If you have any tiles, butter them up and then wait because regardless of what kind cleats someone may be wearing they’re going to end up on their butt. Really good for roommates or college friends with hard wood floors. # 7 Completely Cover them in Flour While they Sleep Don’t pour it on so they wake up. No, instead grab like 10 bags of flour (that’s a pretty hefty clean up job remember) and slowly stealth fully cover your college buddy while they sleep. Flour is actually quite comfortable. #8 Early Alarm + Flattened Tires They’re the type of person that jet’s out of bed last minute, scrambles onto their bikes and heads off to class. Okay, so set the alarm an hour ahead of schedule (and any other clocks in the room along with it) and then flatten the tires so they think they’re going to be late. #9 Put a Fake Person In their Bed Get a realistic looking mannequin and sneak them into bed next to someone. Making the mannequin’s face scary is a bonus. They could wake up in the night screaming, or they could wake up in the morning to an unexpected stranger. Hilarious. #10 Opposite Side Switch This one doesn’t make a mess, it’s free and it’s funny. While they’re away at class sneak into their room and switch everything to the opposite side so it’s a perfect match. Then, when they bring it to your attention, seriously act as if they’re nuts and it’s been that way the whole time. If you can hold your composure it will play an epic mind prank on them. #11 Early Morning Shower Prank Simply sneak into the dorm shower while they’re getting ready for another day of collegiate labor and steal their towel and clothes so they will have no other option but to grab the shower curtain. However, this may not occur to them for some time. #12-   Shaving Cream Floor Cover the floor, completely, in fragrant shaving cream. Super cheap, and not as hard to clean up. #13 Wrapping Paper Room Grab some festive wrapping paper and thoroughly set about wrapping their entire room in it. Even if it takes 10 rolls, that’s probably only $20 to do a full single dorm room. #14 Pubic Hair + Superglue Seriously, if they have a problem cleaning up their pubes, then (with gloves on) grab a bunch of the stuff and super clue it to something that’s valuable enough to them that they’ll get the point. #15 Wake Up in Unexpected Places If they’re a heavy sleeper or utterly passed out, have them wake up in a strange place. This is so awesome when pulled off correctly. We had to boil it down to these because there are hundreds of pranks out there. But, with a little creativity you could come up with just about anything. Check out even more cruel but funny roommate pranks! How about it gang, what kinds of pranks have you played on college friends that they’ll never forget?

Read an article in an art magazine the right the summery Essay

Read an article in an art magazine the right the summery - Essay Example ibuted to her success, and these include hard work and determination, her interaction with Alfred Stieglitz and the paintings of the unique landscape of New Mexico also made her famous. Despite this, as the author notes, O’Keeffe’s work was relatively unknown beyond America, and this can be attributed to the fact that European seldom organized exhibitions that involved works from American artists. In addition, American art was not valued by institutions and collectors at the beginning of the twentieth century. Although O’Keeffe knew much about European art at the time, she was never trained in Europe and neither did she travel there. Her art, unlike that of other American artists at the time, was free of European influence. Her abstract images distinguished her among the American artists. Starting the early 1970s, different European collectors started to purchase her works. One of such collectors was Baron Henry Thyssen-Bornemisza. Since then, many institutions have organized and hosted exhibitions of her works in Europe. Georgia O’Keeffe, which is the Georgia O’Keeffe museum’s retrospective exhibition in Europe, was started by Arthemisia whose offices are in Rome. The author further notes that current exhibition in Europe includes around sixty works from each of the seven decades O’Keeffe was active. Generally, the author notes that, unlike before, O’Keeffe’s works are now recognized across

Information Tectnology Audit Requirements Comparative Analysis of the Term Paper

Information Tectnology Audit Requirements Comparative Analysis of the Foreign Corrupt Practices Act (FCPA) and the Sarbanes- Oxley Act (SOX) - Term Paper Example n response to the increased cases of bribery and other economic scandals of a national proportion, the Congress passed into law two critical Acts, the Foreign Corrupt Practices Act of 1977 (FCPA) and Sarbanes-Oxley Act of 2002 (SOX). The Foreign Corrupt Practices Act 1977 was enacted to enforce precise companies’ record keeping systems, increase accuracy in financial recording, and to reduce bribery and corruption loopholes in the business system. The Sarbanes Oxley Act, 2002 was passed twenty years after the Foreign Corrupt Practice Act with the core objective of reducing bribery and corruption in the America cooperate sector1. Sarbanes-Oxley Act 2002 was projected to ensure that all chief finance officers and public companies’ chief executive officers provide an accurate financial report while Foreign Corrupt Practice Act, 1977 was designed to ensure that, all business financial information was recorded in accordance to the existing financial provisions. In the first twenty years after the enactment of the Foreign Corrupt Practice Act 1977, the American Security and Exchange Commission and the America Department of Justice did very little investigations to necessitate a helpful enforcement of the Act, reducing its impacts in countering corporate bribery and other business malpractices. However, after the WorldCom scandal and Enron scandal in 2002, the United States of American government was forced by the prevailing state of affairs to enact Sarbanes-Oxley Act 2002 to offset the ever-increasing cases of cooperate malpractices as well as to advance global awareness on the harmful impacts of business bribery and other malpractices. The enactment of Sarbanes-Oxley Act 2002 was at that time intended to make bribery penalties extremely severe and to increase public awareness on the need for an accurate financial accounting and record keeping in business operations. Taking into account the level and nature of the outcomes of bribery in global economy, especially

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Liberal market economy - Essay Example According to Maurice Mullard, there is a linkage between the commitment to liberal democracy and the concept of market liberal economies. The democracy and market economy are linked with each other. In a democratic country, the policy guarantees the people to choose the government. Similarly, the liberal market economy provides choices in employment, consumer products, education facility and provisions of health. The democracy cannot survive without any commitment towards a market economy and the market economy cannot survive outside the political democracy (Mullard, 2004). The liberal market economy has the potential to outperform the capital economy. The social environmental factors of a liberal market economy are highly influenced through the nature of autonomous work of the economy itself (Pagano & World Institute for Development Economics Research, 1996). The US and the UK economies are strongly anti-trust regulations that forbid the firm’s entrance to financial credit an d capital markets that are driven by profitability and expectations of the market. The liberal market economy strongly follows the philosophy of neo-classical economics in which the firms function in a ‘perfectly competitive’ market and are determined by the short term profits (Deller, 2005). The economist Bennet Harrison and David Gordon viewed that the firms in the US and the UK in the liberal market economy reduces the costs to increase the profit margin in the short run. In a coordinated market economy, firms increase the profit margin through the enhanced productivity, technical advancements and labour training methods. The liberal market economy in view to the bankruptcy as a legitimate business strategy differentiates from coordinated market economies. In the US market, firms use the bankruptcy business strategy as an option to negotiate the labours’ and the suppliers’ contract. The best example was the United Airlines that used this strategy and re structured itself in reducing the costs (Deller, 2005). This kind of strategy has become well known for the motive of short run profitability that has increased the gap between the primary and secondary labour market conditions. A study conducted by Dirk Akkermansa, Carolina Castaldi and Bart Losc found out that liberal market economy and coordinated market economy comprise diversity economies that illustrate varied patterns of specialisation and in comparison, they are quite heterogeneous across the industries. The scholars have concluded that the liberal market economy approximately specialises in essential innovations in industries that are related to electronics and chemicals while the coordinated market economies concentrate on transport equipment industry and machinery industry (Akkermansa & Et. Al., 2008). According to Marijana Milic, the liberal market economy follows the philosophy that assists in promoting laissez-faire capitalism, maximum of free trade and competition. Th e liberal market economy provides rights and freedom to every country in order to enhance the development of the economy according to the supply and demand forces of that country (Milic, 2010). The liberal market economy has a representative relationship with the states and offers special treatment to the big corporations in concentration of economic power. This influences the people in general due to the

Soft Systems Methodology (SSM) Essay Example | Topics and Well Written Essays - 1000 words

Soft Systems Methodology (SSM) - Essay Example Even though it builds up models, and those models are not considered to correspond to the â€Å"existent world†, however with the help of those rules and principles you can form or arrange your thoughts about the actual world. These models are not considered as descriptive or normative on the other hand they may comprise attributes of both (Williams, 2005). One of the most useful benefits of soft system methodology is that it imposes restrictions on your thinking in order to improve your thinking (Williams, 2005). Soft Systems Methodology efforts to promote knowledge and positive reception of the problem circumstances between a group of stakeholders rather than get started to resolve a predefined problem. The complication of numerous managerial/social problem circumstances overcomes efforts at defining a problem: in numerous such circumstances the problem is what is the problem? SSM presents a structure for handling such circumstances (Richards, 2004). Soft Systems Methodology is the only one of its kind in the fields of practical systems judgment, carrying unfussiness to perplexed and compound conditions. The tools of Soft systems methodology conceptualization, encrusted observation and design hold up the model structuring stage as well as contain the dissimilar Weltanschauungen of the circumstances. Contrast of the representations by means of the prosperous as well as disordered real-world offer general imminent concerning what must be as well as, in an iterative mode, authorize single-minded deeds to be in use (Yinghong, 2007). The application of this soft systems methodology knowledge gave way imminent to increase services. One main field spotlighted has been that of contact. Efficient information communication among and within organizations is compulsory to carry the more victorious accomplishment of information system. Getting this feature accurately will aid to take the other significant fields those are ease of access

Similarities and Differences in Mitosis and Meiosis Essay

Similarities and Differences in Mitosis and Meiosis - Essay Example Mitosis comprises of standard steps of Interphase, Prophase, Prometaphase, Anaphase and Telophase. Interphase is the process where cell prepares material for cell division. In this phase chromosomes are unseen, but chromatin granules are seen clearly.(Lehninger, 2008) In the Prophase in mitosis, four chromatids combine to form a pair of chromosomes which are joined by a centromere. Comparatively in Meiosis Prophase I, four chromosomes instead of chromatids combine to form two tetrads. The chromosomes in the tetrad cross over each other, allowing them to exchange genetic material. In the Metaphase in Mitosis, the two chromosomes line up in the center and split up into four chromatids which move to both of the poles. In Parallel, in meiosis, the two tetrads line up in the center and split up into four chromosomes which go to both poles. In the Telophase, all the material that has migrated to the poles gets enclosed by the nuclear envelope in Mitosis as well as meiosis. Mitosis is compl eted at this stage. Meiosis then proceeds to Meiosis II which is identical to mitosis. DNA replication is skipped in interphase and the cells proceed to divide exactly by the mechanism of mitosis. Thus mitosis involves a single nuclear division which gives rise to two identical daughter nuclei. Meiosis on the other hand involves two successive nuclear divisions and hence one diploid cell gives rise to four haploid cells. Consequently for mitosis to occur, the mother cell can be either haploid or diploid. However for meiosis to occur the mother cell has to be necessary diploid so that the chromosome number can be halved. Mitosis generally occurs in all somatic cells of the body whereas meiosis occurs only in the sex cells in the body. The number of chromosomes per nucleus remains the same after division i.e n remains n and same applies for 2n. The meiotic products contain a haploid (n) number of chromosomes, in contrast to the 2n mother cell. Mitosis is preceded by an S-phase in which the amount of DNA is duplicated. Only meiosis I is preceded by an S-phase. (Radboud University, 2003) Meiosis II proceeds without a pre S phase. Homologous chromosomes remain independent in mitosi s. On the other hand complete

Data Communication and Networking Assignment Example | Topics and Well Written Essays - 250 words

Data Communication and Networking - Assignment Example Using this method, a computer can bypass some access controls or servers or even imitate other computers on a certain network, thus a simple way to hack into the system. A man-in-the-middle attack through DHCP, also known as DHCP spoofing occurs when an attack is initiated, and the attacker tries to make DHCP requests responses by trying to enlist as the default server. In such a case, traffic is intercepted before it is forwarded to the user gateway. BEAST: This is a hacking tool developed in Delphi that infects Windows operating systems. BEAST operates in reverse engineering mode and gets the required codes. It utilizes some ports and can terminate the operations of an antivirus or even a firewall, to gain entry into a victim. RSA is an asymmetric public key algorithm whilst DES uses cipher that is old symmetric. RSA uses two keys, a public one and a private one whilst DES uses one key that is shared. DES can handle large chunks of data, a mechanism that is slow in RSA. Both are secret keys. PGP is standardized software that utilizes the former algorithms and others for operation. PGP is thus not an algorithm per se but has to use the other algorithms but perform the same encryption function (Keith,

Similarities and Differences in Mitosis and Meiosis Essay

Similarities and Differences in Mitosis and Meiosis - Essay Example Mitosis comprises of standard steps of Interphase, Prophase, Prometaphase, Anaphase and Telophase. Interphase is the process where cell prepares material for cell division. In this phase chromosomes are unseen, but chromatin granules are seen clearly.(Lehninger, 2008) In the Prophase in mitosis, four chromatids combine to form a pair of chromosomes which are joined by a centromere. Comparatively in Meiosis Prophase I, four chromosomes instead of chromatids combine to form two tetrads. The chromosomes in the tetrad cross over each other, allowing them to exchange genetic material. In the Metaphase in Mitosis, the two chromosomes line up in the center and split up into four chromatids which move to both of the poles. In Parallel, in meiosis, the two tetrads line up in the center and split up into four chromosomes which go to both poles. In the Telophase, all the material that has migrated to the poles gets enclosed by the nuclear envelope in Mitosis as well as meiosis. Mitosis is compl eted at this stage. Meiosis then proceeds to Meiosis II which is identical to mitosis. DNA replication is skipped in interphase and the cells proceed to divide exactly by the mechanism of mitosis. Thus mitosis involves a single nuclear division which gives rise to two identical daughter nuclei. Meiosis on the other hand involves two successive nuclear divisions and hence one diploid cell gives rise to four haploid cells. Consequently for mitosis to occur, the mother cell can be either haploid or diploid. However for meiosis to occur the mother cell has to be necessary diploid so that the chromosome number can be halved. Mitosis generally occurs in all somatic cells of the body whereas meiosis occurs only in the sex cells in the body. The number of chromosomes per nucleus remains the same after division i.e n remains n and same applies for 2n. The meiotic products contain a haploid (n) number of chromosomes, in contrast to the 2n mother cell. Mitosis is preceded by an S-phase in which the amount of DNA is duplicated. Only meiosis I is preceded by an S-phase. (Radboud University, 2003) Meiosis II proceeds without a pre S phase. Homologous chromosomes remain independent in mitosi s. On the other hand complete

Can Glee be called a musical in the classical sense Dissertation

Can Glee be called a musical in the classical sense - Dissertation Example This "Can Glee be called a musical in the classical sense?" dissertation describes particular features of the musical and analyze Glee to answer the question if we can count it as classical musical or no. The musical began as early as the 1600s, usually which was referred to as a narrative like opera. The main component was to create a hybrid model of the performances between acting and music. The narrative would depict the main ideals that were being told in the story, while the musical numbers were able to pause to reflect on the emotions and responses from the characters according to what was occurring within the plot. The musical numbers are able to take the viewer outside of the reality of what is occurring and break into the songs to show the other perspectives of what is occurring within the film. This is followed with narrative, performance and the dance gestures which follow each of the musical components as well as the overall structure of the musical. By adding in the hybr id expressions for the musical, there was the ability to have more creative expressions and freedom that allowed the viewer to understand the context of the narrative differently, either for entertainment or to deepen the meaning of the main film. The different concepts of the musical move beyond the interchanges of form and medium and into ways in which the musical is able to create a significant change to the overall feel of the performance. In both theater and film musicals, there is the use of music to change the context of the performance. ... he musical, there was the ability to have more creative expressions and freedom that allowed the viewer to understand the context of the narrative differently, either for entertainment or to deepen the meaning of the main film (Cohan, pg. 59). The different concepts of the musical move beyond the interchanges of form and medium and into ways in which the musical is able to create a significant change to the overall feel of the performance. In both theater and film musicals, there is the use of music to change the context of the performance and viewpoint of those that are watching the drama. The first component to this is the idea of repetition. The songs that are used in musicals comprise of three verses and choruses that are repeated in between the verses. When this goes outside of the traditional formula, then there is a noticed line which is repeated, known as the hook. The music then changes the context and meaning, specifically because the repetition is able to drive a theme for ward which couldn’t be heard or displayed in a regular narrative. The effect of repetition, combined with the several hybrid expressions intertwined with this, such as the gestures and dance, are then able to emphasize parts of the musical and create a different effect when speaking to the audience about the most important factors noted in a specific point of the musical (Kramer, pg. 180). The underlying component that is used with the musical then leads to the conventions of the musicals, specifically which becomes a synthesis of music / dialogue / dance and emotion combined with narrative. Instead of creating a linear form that is often expressed in other types of music, there is a focus on the hybrid definition of interchanging works, some which are used for emphasis, and others which

Christian And Jewish Marriage Customs Religion Essay

Christian And Jewish Marriage Customs Religion Essay Christian weddings usually take place in a Church. Like weddings around the world, rituals and traditions of a Christian wedding can be divided into terms of pre-wedding, wedding, and post-wedding rituals. Friends and family members of the bride and bridegroom participate to add joy to the wedding celebrations. The basic set of rituals of a Christian wedding usually remains the same, regional variations can be observed as communities tend to be influenced by the tradition of land they are living in. Traditionally, a Christian bride wears a white gown in western style and the groom wears a suit. The brides head is covered with a white veil and a crown a tiara or a bunch of white flowers, and she holds a flower bouquet in her hand. Pre-Wedding and Wedding Rituals Bridal Shower-Bridal Shower is one of the major pre-wedding customs of a Christian Wedding. This is a fun-filled and entertaining informal hen party, which is hosted by the brides female friends. It is mainly a female get-together with songs, dance and joyful game sessions. Friends and relatives present gifts to the bride-to-be and give blessings for a happy married life. Following the tradition, the bride serves a pink cake to all present. Uniqueness of the cake is that there is a thimble hidden inside this cake. It is believed that a girl who receives the piece of cake with a thimble will be the next to get married. Bachelors Party-Bachelors Party is the opposite version of the Bridal Shower and is hosted by the groom for his friends. It is essentially a stag party organized on the eve of the wedding or a couple of days before the wedding where the groom is expected to enjoy his last evening as a bachelor. A Bachelors Party typically begins by raising a toast before the drinking begins in earnest. It is mostly celebrated to have fun and enjoyment with close friends. Welcoming The Bride-The ceremony of welcoming the bride is conducted on the day of the wedding. The groom sends a car to pick up the bride and waits for her outside the church. Following the tradition, when the bride arrives, the Best Man welcomes her with a kiss on either cheek and hands her a bouquet of flowers. Following this ritual, the couple walks down the aisle slowly and gracefully accompanied by the wedding procession. Inside the church, the couple walks up to the place where the priest stands for the wedding mass. The priest then welcomes them and offers his best wishes. The Wedding Mass-When everyone is seated, the priest begins the wedding mass with hymns and selected reading from the bible. The priest then delivers the homily, with an emphasis on the sanctity of marriage. The next most important ritual is the blessings and the exchange of wedding rings and marriage vows by the couple. The wedding rings are first blessed by the priest in belief that it there will be everlasting love and an earnest faith. A Christian Wedding ceremony comes to an end with the final blessings of the priest. Then towards the end, the guests shower their blessings on the newlywed couple. Finally, the newlywed couple signs the register and walks down the aisle arm in arm. Post-Wedding Reception-Reception is the most vibrant and sought after occasion organized after a Christian Wedding. As the newlywed couple enters a grand reception ceremony they are welcomed by all with a shower of confetti. Following the tradition, the happy couple also cut a wedding cake and feed each other a bite of the first slice. The Toastmaster proposes a toast in honor of the couple. The reception is mostly celebrated with dance and dinner party. Some people also arrange for a live band performance where everybody dances to the tune of the band. Jewish Marriage Customs In Jewish marriage customs, the betrothal is as binding as marriage. It can only be undone by divorce on proper groundssuch as the bride not being found a virgin. Next in the ceremonial order is the placement of the sealed cup of acceptance before the bride and groom as per the ancient Jewish Wedding custom during the betrothal ceremony. You will be surprised to know that the groom actually proposes to the bride during this ceremony! The groom is expected to pour out the wine from the cup for his bride and wait for her to drink it as a token of her love for him and acceptance of his marriage proposal. This cup is looked at as a blood covenant. If the bride drinks the wine, the celebration begins with the groom giving his gifts to the bride. The groom then leaves the bride to prepare the Chuppah. The bride promises to wait for him. In the interregnum between the betrothal and the wedding, the groom has certain jobs to complete. You may be surprised to know that the Chuppah or Huppah is to be prepared by the groom with his own hands. This is a canopy that is prepared by the groom at his home to receive his bride as per the dictates of the ancient Jewish marriage customs. It is also the honeymoon room in the grooms house, where the wedding is consummated. You will also note that it is symbolized by the chuppah or canopy under which the wedding ceremony is conducted. Significantly the groom is not allowed to lack on the quality of work in preparing this room or canopy. The preparations have to be approved by the grooms father before he can consider it ready for his bride. The groom, therefore, cannot declare with any certainty the date of his wedding. It is incumbent upon the approval of the Chuppah by his father. Consequently you will find that as per the Ancient Jewish marriage customs the groom must answer Only my father knows to any query regarding the date of his wedding. The bride spoken for or betrothed will spend the time between the betrothal and the wedding under a veil whenever she steps out of the house. The Nissuin or the Marriage The Jewish wedding ceremony is called the Nissuin. As we said above, you will note that the date will be fixed whenever the grooms father considers the Chuppah ready to receive the bride. This can happen at any time so in ancient Jewish marriage custom, the term Nissuin also refers to the abduction of the bride from the home of her father. Consequently the bride must be ready for her groom at all times after the betrothal ceremony. She must keep her lamp, her veil and other things she needs beside her bed. Her bridesmaids must also be ready with oil in their lamps. The groom needs to shout Shofar as he nears the house of the bride. The purpose is to warn the bride that the groom is coming to claim her and she must be ready to leave to her new home! As with wedding around the world, you will note that the bride and the groom are richly attired and crowned. They pledge themselves to eternal happiness. All guests are then invited to participate in the marriage feast. A Quaint Custom and Virginity of Bride The bride and the groom spend seven days continuously, in the honeymoon chamber prepared by the groom. The grooms best friend stands guard outside the chamber to receive the news that the marriage has been consummated and the proof of the first intercourse is to be testified to by the blood on the bed sheets. You may note that the ancient Jewish marriage customs dictate that blood on the sheets is an indication that the bride is a virgin and the marriage is pure. It is also a blood covenant that the bride and groom have been joined in marriage. The guests will continue the celebrations for seven days till the bride and groom emerge from the chamber. A final wedding supper is then held on the seventh day.

Golden Demon :: essays research papers

The Golden Demon (Response) Golden Demon (Konjiki-yasha) is the most important work of Koyo Ozaki, who was a pionner in modern Japanese literature. Since its publication in the form of a serial story in a daily newspaper, the novel has commanded high opinions, and many films and plays have been made of it. The â€Å"Golden Demon† synopsis is about a penniless drifter loses the woman he loves when her parents arrange her marriage to a rich playboy. Filled with bitterness and despair, the young man devotes his life to acquiring great wealth, which gradually turns him into a ruthless money lender. In brief, Omiya has a fiancà © whose name is Kwanichi. They love each other; however, she is loved by a capitalist, and her parents hope her to marriage Tomiyama. And Omiya also was dazzled by his wealth and married him. The story is talked Kwanichi’s grudge against her and Omiya’s regret about her marriage calmly, plus, it has been continued for six years. The poor girl, Omiya, couldn’t even die because of her regret feeling. She was still a old-fashioned girl who believed one’s fortune, and Kwanichi was simple-minded guy who become a leech because he was far beneath Mr. Tomiyama in wealth. However kwanichi was not really hero because he was deprived of his fiancà © and did not try to take her back. In Golden Demon, it lively depicts the live of people struggling and surviving powerfully despite being tossed about by the quickly changing waves of modern society. At the same time, the movie focuses on â€Å"love and money†, which we can safely say are universal themes for all human beings. The narrative is very â€Å"pre-modern† if â€Å"the modern† means the sense of self as unique, organic subjectivity. Since the narrative oscillates between that of and omniscient third person and emotional soliloquies by Kwanichi, Tomiyama, and especially Omiya, the reader can not see any trace of the boundary between the self and not-self. The narrator is, in this sense, nobody, who is floating in interstices of characters. This was not unusual at all before the modernist period, but it is interesting that object people’s voices restores the pre-modern type narrative in to the modern period. Does this mean that the social objects have no voice to be represented in modern narrative? Furthermore, in terms of its truth value in reality and self, for example, the value of realist narrative and confessional narrative, it was quite new and the first to openly mimic Zolaist naturalism.

Are tall buildings necessary for London to remain a competitive world c

Are tall buildings necessary for London to remain a competitive world city? On February 10, 2004 mayor of London Ken Livingstone introduced the London Plan, the first proactive strategy in over thirty years to deal specifically with the planning and development of London. Since an increase in London's population by 800,000 is expected by the year 2020 , the mayor has suggested the construction of high-rise buildings as the method most likely to enable London to grow in a controlled and steady manner and maintain its status as a world city. A key part of the plan, the mayor's proposal for high-density towers throughout the city, has heightened the debate between urban planners and heritage groups as to whether the construction of tall office and housing complexes is necessary and/or appropriate for London. Based on recent documents, articles and essays and London's need to remain competitive with New York and Tokyo as a world class city, the construction of tall buildings in London is a necessity, especially due to certain factors such as the need to preserve historic views, the lack of available space and London's poor transport system. The ongoing debate over whether tall buildings would best serve London and sustain and enhance its status as a world-class city has dominated the political and metropolitan structural-design arenas during the last ten years. On one side are heritage groups and conservationists claiming that an increase in the number of tall buildings would block strategic views of London's historically significant landmarks. For example, the organization English Heritage has stated that the tall buildings are a cultural issue and their role is first and foremost of image and aesthetics rather than economic,... ...22, 16 February 2004 Government of London, 'London's skyline, views and high buildings,' Planners and Development Economists http://www.london.gov.uk 16 February 2004 Government of London, 'The London Plan.' Ken Livingstone. http://www.london.gov.uk 17 February 2004 Hamnett, 'The transformation of London's occupational structure and the rise of the new middle class,' Unequal City. (Routledge) pp. 70 Livingstone, Ken. 'The only way is up,' The Independent. 2 November 2002. London School of Economics, 'London should grow up says new report on tall buildings' http://www.lse.ac.uk/collections/pressAndInformationOffice/newsAndEvents/ archives/2000-2002/Tall_Buildings.htm 13 February 2004 Newman, P, Thornley, A. 'Fragmentation and centralization: Influencing the urban policy agenda in London' Urban Studies 34. The Editors of Urban Studies: 2997. pp 981

Medical Tourism: Study Case of Ijn

Medical Tourism Sustainability through the Export Market Orientation Behaviours: The Case Study of Institut Jantung Negara (IJN) Ili-Salsabila Abd-Razak1 and Asmat Nizam Abdul Talib Universiti Utara Malaysia, Kedah, MALAYSIA The inclusion of tourism sector as one of the 12 recognized national key economic areas (NKEA) for the 10th Malaysia Plan represent the sector’s prospect in not only driving the nation’s economy, but also transforming the country into a high-income economy by 2020. With approximately 10 years left, many concerned groups are keen to know how this will be achieved.This paper aims at exposing the prospects of medical tourism as an essential subsector of tourism which would offer a number of proven benefits, and hence contribute to accomplishing the government aspiration of transforming the nation’s economy via the said sector. In discussing the subject, the case study method is employed involving Institut Jantung Negara (IJN) as an emerging medi cal tourism provider in the country. Findings of the case study are presented herein. Key words: medical tourism, economy, Institut Jantung NegaraIntroduction The promising prospect of tourism as an economic stimulator has enabled it to be included in the list of 12 National Key Economic Areas (NKEA), which has been specifically drafted to transform the Malaysian economy into high-income economy by year 2020. While there are tremendous numbers of tourism categories, ranging from environment, cultural, sports, and entertainment, to name a few, this paper intend to highlight on the prospects of medical tourism as a significant tourism-related economic contributor in this country. Connell (2006) defined medical tourism as health-related tourism involving specific medical intervention. Among the most popular medical tourism products are orthopaedic and cardiac surgery, which are very popular among Asian medical tourism providers, as well as executive health evaluations, cosmetic surgery , joint replacement, and similar complex medical, surgical and dental procedures (Horowitz and Rosensweig, 2007).Therefore this is a distinguished industry than that of the wider health tourism industry which involves tourists travelling to search for spas, yoga and meditation, or any other forms of health tourism (Connell, 2006; Garcia Altes, 2005). 1 Email: ili. [email  protected] com 169 In a relatively detailed account of medical tourism development which began in 1800s, Schroth and Khawaja (2007) proposed that the current phenomenon is different due to the unique combination of global demand and supply within the international medical market.As observed in the region, this proposition is regarded as well-founded. The present development of medical tourism in the international market is very unique, manifested by the escalating statistics of players, patients and revenues generated around the globe of late. How Malaysia is positioned within this backdrop, and how it would affe ct the development of this fast emerging economy, are among the focus of discussion of this paper. The Statistical Development of Medical Tourism Medical tourism has been a very significant industry over the years.By judging from its health travel umbrella, the sector is expected to generate some handsome revenue of RM240 billion (roughly USD73 billion) in 2010, with ASEAN contributing RM9. 6 billion (roughly USD3 billion) (PEMANDU, 2010). Specifically focusing on medical tourism industry, the anticipated revenue to be generated in Asia is RM14. 2 billion by 2012 (roughly USD4. 3 billion), with Malaysia is expected to bring in RM2. 1 billion (roughly USD64 million) from that amount (Ang, 2009).As a comparison, India, another top Asian medical tourism destination, expects to gain USD2 billion by the same year (Connell, 2006; Horowitz and Rosensweig, 2007). These statistics surely are translated by a growing number of medical tourists around the globe. The movement of medical tourists is another significant indicator of this trend. At the global stage, approximately 350 000 medical tourists moved from developed nations to less developed countries for treatment in 2003, while a year later 1. 18 million patients travelled to India alone and another 1. million to Thailand for the same reason (Horowitz and Rosensweig, 2007). Glancing at the local development, the Association of Private Hospitals of Malaysia (APHM) has been projecting for a stable 30% growth of takings from foreign patients until 2010. This is apparent from the steady increase of foreign patients to Malaysia which recorded a total of 39 114 patients in 1998 and 374 063 patients ten years later (APHM; Liow, 2009). In terms of revenue, RM14. 1 million was documented in 1998 before jumped to RM299. million in 2008 (APHM; Liow, 2009), and is expected to contribute to another RM540 million in 2010 (Leonard, 2009). The revenue per patient has almost tripled from RM360 in 1998 to RM800 in 2008 (Choy, 2010). In the latest development, medical tourism is expected to generate RM4294. 4 million of Gross National Income, together with 5295 jobs in 2020 (PEMANDU, 2010). This occurrence has readily attracted a number of giant MNCs with diversified structure such as General Electric (GE) to invest further in the industry (Panjanadan, 2010). The Revolution of Medical TourismThe presented statistics did not appear by chance. The numbers occurred out of plausible factors. The development of medical tourism industry is indeed different (Horowitz and Rosensweig, 2007). As mentioned earlier, Schroth and Khawaja attributed the uniqueness of the industry’s current development to the forces of market’s demand and supply, which is in resonance with Horowitz and Rosensweig (2007) who ascribed it to the movement of patients from industrialized nations to less developed countries. Connell (2006) argued that medical tourism is a niche which 170 xperienced rapid growth and has become an indust ry. The said paper also enlisted several factors promoting the development of medical tourism, such as the low costs factor, the long waiting list, the relatively affordable international air travel and favourable exchange rate, plus the aging of the baby boomers generation. These factors are also often cited in a number of studies regarding medical tourism such as Hansen (2008), Herrich (2007), Horowitz and Rosensweig (2007), Garcia Altes (2005), Marlowe and Sullivan (2007), and Schroth and Khawaja (2007), to name a few.Apart from these popular factors, other notable factors motivating the development of the industry spotted in the literature extent are the use of internet and mobility of technology, the unavailability of certain procedures in the local market, and the reduced trade barriers encouraging the mobility of workforce. Hansen (2008) argued that the revolution in medical tourism today is consumer-driven. This is in line with Horowitz and Rosensweig (2007) who argued that the industry is market driven with complex involvement of multitude medical, economic, social and political factors.While the progress of the industry seems to be very promising, the general overview of Malaysia’s involvement at the international level is not very charming. Even though medical tourism experienced an astounding per annum growth of 22% from 2004 to 2009, the global share is still considered as small with RM350 million in 2010 (PEMANDU, 2010). Furthermore, PEMANDU also reported that while the global healthcare travel is a multi-million dollar industry, Malaysia is yet to get a sizeable share.The said industry is expected to generate USD75 billion of revenue in 2010 at the global level, while Malaysia is expected to make about USD0. 1 billion. The statistics provide a brief sight on the development in the country weighted against the global development. Malaysia should therefore be proactive enough to catch up with the global progress to stay competitive in the i ndustry. To enable this, the players and responsible parties must quickly recognize potential constraints that can hamper the development and address the issues well.The Required Expertise and the Potential Economic Opportunities Based on previous arguments, medical tourism offers bountiful opportunities and chances. In order to remain competitive at the global stage, marketing strategies should be revised against the present circumstances. Marketing the medical expertise and offerings should be distinctively conducted. The primary concern of assessing an excellent marketing strategy is the effectiveness of the strategies implemented.StuartKregor (2005) argued that defining marketing excellence for medical-related industry is different with that of the commercial-based industry. As customer is the centre of marketing excellent in the industry, the paper suggested that the effectiveness of marketing strategies should then be done by measuring the customer’s satisfaction over t he service provided. Therefore, all other marketing excellence measured by considering the profit, return on investment or sales as in any other commercial industries should be changed to be more customer-oriented rather than organizationaloriented. Building he strategies can be done by â€Å"developing, communicating and delivering the right emotional benefits to the targeted customers† (Stuart-Kregor, 2005, pp. 117). The right emotional benefit here is viewed as brand by Stuart-Kregor (2005). This paper is in agreement with the argument, which is to develop the marketing strategies by focusing on the emotional benefits (brands), and assess the effectiveness of the strategies by measuring the satisfactions of the customer. Further discussion on this is available in the next section. 171 The science of excellent marketing strategies would be wasted without a good delivery system.The state of local expertise, technologies and facilities must be attended to in order to assess t he quality of the service offered against the global level. This is where the industry should strive to be as similar as other excellent providers. The commodification of medical tourism (Chee, 2007) is an evident of this occurrence. Dunn (2007) argued that patients are making choices on medical tourism destinations based on how similar is the service delivered, especially concerning patients from industrialized nations, and the service is expected to come with much lower price.Consequently, it is observed that patients are not looking for low cost products at the expense of the quality in the industry. Successful players realize this and capitalize on the factors well. This explains the rapid movement of workforce and technologies across the four corners of the world. India as an example has been successful in luring its medical doctors who have been trained and worked abroad to return with their internationally recognized expertise and work in the country.Thailand and United Arab Emirates have been successful in rearranging for international collaboration in the industry (Schroth and Khawaja, 2007). Through these strategies, the countries have been able to keep their expertise, technologies and facilities up with the global standard. Proposed Strategies of Reviving and Sustaining Medical Tourism: The Case of IJN With the national governments’ involvement recently (Chee, 2007; Noor Hazilah, Roslan Johari and Kadar, 2010; PEMANDU, 2010), the industry has been attracting the interest of many concerned parties.Since the medical tourism is fast becoming a commodity (Chee, 2007), its marketing strategies should be focusing more on brands and less on products to be distinctive than other providers. As in Malaysia, the country is capable of offering similar products with the rest of other players in the world. While Malaysia has been focusing on cost all this while, it is suggested then for the country to deliver a unique brand which is capable of attracting the interest of potential medical tourists, without desecrating the cost advantage.In order to do so, it is particularly important for the players to implement the export market orientation behaviours within their organization, which are generating, disseminating and responding to the export market intelligence (Cadogan, Diamantopoulos and de Mortanges, 1999). Consequently, Malaysia is expected to be able to woo medical tourism patients even more. Hazilah et al. (2010) reported that a medical tourist spends double than a regular tourist while they are in the country. This high buying power therefore is capable of generating more economic opportunities.The medical tourist needs are also offering a lot of opportunities for Malaysian. Apart from medical attention, they need to have accommodation for their accompanying family members. New jobs have been underway to better serve the medical tourists, such as the healthcare broker. A healthcare broker assists the patient to choose a medic al institute and arrange for the patient’s needs while in here, including visa, accommodation and holiday arrangement. Thanks to the internet, these can be arranged prior to the patient’s arrival in the country.To describe more of these strategies and opportunities, this paper choose to present the IJN as a case study merit the discussion. The National Heart Institute or Institut Jantung Negara (IJN) has been established in 1992. The privatization of the institute was done on many premises, especially concerning the potential it has to expand its expertise and to liberalize the 172 financial capabilities of the institute. IJN did not take long to materialize that. A year after its privatization the institute has been able to be financially liberalized and hence reduce the government intervention in its administration.By now, IJN has accomplished a great number of medical milestones recognized not only in the country and the region, but also internationally. To further advance ahead in medical industry, IJN is joining its local peer private institutions to take part in the global medical tourism industry. The previous mentioned factors of global medical tourism industry’s progressive development served as the basis for IJN to be a part of the industry. Besides, like Singapore, the medical tourism industry in Malaysia is receiving a lot of government’s assistants.Being a nationally structured industry, medical tourism therefore is regarded as a potential industry in which would be able to position IJN better. The Malaysian government has been playing an active role in developing the industry in Malaysia since 1998. The main driver of this is to revive the private medical industry after the 1997 Asian economic downturn which has affected the industry very badly. The success story of Thailand which managed to get the industry out of the crisis by focusing on delivering the service to foreign patients has prompt the government to encoura ge private players to do the same.Consequently, while Thailand has been restructuring the industry without much government involvement, Malaysia and Singapore has been leveraging the industry well with cooperation between the public and the private sectors. IJN has been viewing this very positively and has since become a significant player in the region. While being rapidly developing the industry, the players recognized several major constraints which are able to slow down the progress. Coordination is a key constraint. To increase coordination, the Association of Private Hospitals of Malaysia (APHM) was formed to increase coordination between the private players.The steadily increasing number of foreign patients and revenues generated since 1998 as shown in Table 1 is an evident of the successful strategies implemented. However the industry, weighted against the global development, was still considered as insignificant. Resulting from the government’s enthusiasm towards med ical tourism as a prospective economic driver industry, and the intensity and potentials portrayed by private sectors, the Malaysia Healthcare Travel Council (MHTC) was established in July 2009.The main purpose of the council is to coordinate promotional activities of medical and healthcare tourism industry in the country. As a part of the economic transformation program, the industry is expected to shift their attention to generate higher patients’ volume, expand the target market beyond Indonesia which is currently the main market of the industry, create alliance across border, and enhance customer experience in the first phase of the strategy. In the following phase, more attention is given on mproving the infrastructure and specialists capacity to attract the more profitable in-patient segment (PEMANDU, 2010). 173 Table 1. The Volume of Foreign Patients and Revenue Generated by Medical Tourism Industry in Malaysia Year 1998 2001 2002 2003 2004 2005 2006 2007 2008 Medical Tourists/Foreign Patients 39,114 75,210 84,585 102,946 174,189 232,161 296,687 341,288 374,063 Revenue (RM million) 14. 1 n/a 35. 9 58. 9 105. 0 150. 9 203. 66 253. 84 299. 1 Another strategy to improve the medical tourism performance is through focusing on specific players.There are approximately 223 private hospitals operating in the country in 2008 (Frost & Sullivan, 2009). Of this number, the government has decided to focus on 35 private hospitals to capitalize on the industry with several characteristics outlined. The characteristics include being a member of APHM, has obtained the Malaysian Society for Quality in Health (MSQH), ISO or other international accreditations, offers major specialties and/or some sub-specialties, provides for a minimum 50 beds, and has its own websites.IJN has been one of the selected 35. The commitment demonstrated by IJN towards the industry is paramount. In order to be internationally recognized, the institute has been striving hard to be in the s ame par with the other international organizations. IJN has been accredited by JCI in 2009, which is a recognition of the strong culture of safety and quality within the organization. The internationally recognized accreditation is expected to improve IJN’s international positioning in the future.IJN realizes that in order to make the most of the industry, it needs to build a customer-oriented system. Beginning in 2006, the institute has been conducting the Customer Focused Program. The program was aimed at transforming IJN into a global centre of excellence by ensuring customers’ satisfaction. In 2008, the institute launched what was designed as the second phase of the program, called Customer Focused Culture. While the CFP was initiated to increase awareness of ensuring customers’ satisfaction, the CFC aimed at internalizing the institute’s shared values across the rganization. IJN also comprehend its capacity constraint which is becoming the largest hi ndrance from going big in the global medical tourism industry. Apart from improving on its culture system, the institute has been adamant in enhancing its infrastructure capabilities. A major extension work has been carried out at IJN to expand its capacities from 270 beds to 432, eight wards to 13, 23 outpatient clinic rooms to 59, and an international patient centre, to improve its service for customers.This is in line with numerous governments’ incentives offered to the private hospitals embarking on medical tourism industry to expand their infrastructure capacities. In August 2009, IJN has its new wing officiated by the Malaysian Prime Minister, who acknowledged that the institute has undergone RM230 million expansion program since 2005. In the same ceremony, the Prime Minister has also announced the proposal for IJN to become a research and development institute, measuring itself against the international best heart institute such as the Cleveland Clinic Heart Centre in the US.These are all evidences of how IJN has been greatly employing the export market orientation behaviors within its organization. In commenting the current development of the industry, IJN has expressed its concern for the country to be more progressive towards promoting medical tourism. 174 The IJN Holdings Group Managing Director, Datuk Mohd. Radzif Mohd. Yunus mentioned that the failure for Malaysia to capitalize on its capabilities in the industry would result to the loss of human capital as they will migrate to other countries with better offers.This is also reiterated by Datuk Syed Hussien Al-Habshee, the Secretary General of National Chambers of Commerce and Industry Malaysia (NCCIM) who said that the country need to step up its marketing efforts of medical tourism if it wants to catch up with Thailand and Singapore. PEMANDU (2010) has confirmed the assertion by reporting on the stronger growth of the industry by neighboring Thailand and Singapore. The set up of MHTC and several other initiatives are therefore deemed as timely to help Malaysia to rise in the industry at the global stage.Conclusion and Recommendation As exemplified in the discussion, medical tourism offers a lot of economic opportunities and hence is indeed a potential contributor to economic growth. However, Malaysia, while has been enjoying the growth of the industry vehemently over the pass few years, has not been capitalizing the industry well compared to the other global players. Therefore, the Malaysian players need to revise their marketing strategies and delivery system, as represented by IJN.The cooperative efforts between the public (government) and the private sectors too must be further carried on, especially for the sake of protecting the interests of the local society and the survival of the medical tourism players. It is strongly suggested for medical tourism players in the country to leverage on their expertise by focusing the marketing strategies on brands rather tha n on products, as well as enhancing on their infrastructure and culture systems to be more export market-oriented. In doing so, however, the players must not disregard the country’s current edge, which is the competitive cost.In terms of theoretical development, this paper is believed to be able to expose the medical tourism niche and its economic opportunities, as well as the marketing strategies fitting the industry. Quite a number of studies involving Malaysian medical tourism industry have been conducted. Nonetheless, this paper presents the scenario from the view of a single case study. It is highly suggested for similar studies to be conducted with the presence of empirical data to see the quantifiable aspects of the industry in the future.With such studies, it is expected that further theoretical contributions can be made, and hence the progress of the industry can then be expedited even more. Reference Ang, Elaine. Malaysian Medical Tourism Growing. The Star, February 14, 2009. Cadogan, J. W. , Diamantopoulos, A. , & de Mortanges, C. P. (1999). A measure of export market orientation: Scale development and cross-cultural validation. Journal of International Business Studies, 30(4), 689-707. Chee, H. L. (2007, January). Medical tourism in Malaysia: International movement of healthcare consumers and the commodification of healthcare. ARI Working Paper, No. 3. Retrieved from www. ari. nus. edu. sg/pub/wps. htm Choy, L. B. (2010, April 13). Medical tourism good for Malaysia’s health. News Straits Times. Retrieved from http://findarticles. com/p/news-articles/newstraits-times/mi_8016/is_20100413/ medical-tourism-malaysias health/ai_n53130944/ 175 Connell, J. (2006). Medical Tourism: Sea, sun, sand and †¦ surgery. Tourism Management, 27. 1093-1100. Dunn, P. 2007. Medical Tourism Takes Flight. Hospitals and Health Networks, 81(11): 40-44. Frost & Sullivan (2009, October 28). Frost & Sullivan: Growing healthcare tourism in Malaysia. Retrieved from http://www. alaysiahealthcare. com/ Garcia-Altes, A. (2005). The development of health tourism services. Annals of Tourism Research, 32 (1): 262-266. Hansen, F. (2008). A revolution in healthcare. Review-Institute of Public Affairs, 59(4), 43-45. Health and medical tourism will boost growth: Datuk Liow Tiong Lai. The Star, November 08, 2008. Retrieved from http://www. wellnessvisit. com/liowhealth-and-medical-tourism-will-boost-growth. php Herrick, D. M. (2007, November). Medical tourism: Global competition in health care. NCPA Policy Report, No. 304. Retrieved from www. ncpa. org/pub/st/st304 Horowitz, M. D. Rosensweig, J. A. , & Jones, C. A. (2007). Medical tourism: Globalization of healthcare marketplace. Medscape General Medicine, 9(4), 33. Leonard, T. (2009, October 28). Medical tourists to bring in RM540mil by 2020. Retrieved from http://www. malaysiahealthcare. com/ Marlowe, J. , & Sullivan, P. (2007). Medical tourism: The ultimate outsourcing. HR. Human Resource Planni ng, 30(2), 8-10. Noor Hazilah Abd Manaf, Roslan Johari Dato’ Mohd Ghazali, & Kadar Marikar. (2010). â€Å"Positioning Malaysia in Medical Tourism†. Paper presented at the International Conference on Marketing (ICMAR), June 2010, in Kuala Lumpur.Panjanadan, S. (2009, August 9). GE looking into enhancing presence in tourism Retrieved from healthcare. http://bernama. com/bernama/v5/newsbusiness. php? id=519842 PEMANDU (2010, September 21). Healthcare-EPP Panels. Retrieved from http://www. pemandu. gov. my/index. php? option=com_content&view=article&i d=619&Itemid=139&lang=en Schroth, L. , & Khawaja, R. (2007). Globalization of healthcare. Frontiers of Health Services Management, 24(2), 19-30. Speech by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia, at the APHM International Healthcare Conference and Exhibition at KLCC,